SEAT continues its collaboration with SEAQUAL INITIATIVE and activates a new partnership with Autoneum, becoming the first car manufacturer to use LABEL blue by BORGERS® recycled materials, contributing to pull more than 2 million plastic bottles every year from the ocean.
SEAT addresses the issue of sustainability with a comprehensive approach that includes raw materials. That is why the brand has confirmed its collaboration with SEAQUAL INITIATIVE, an organization that produces SEAQUAL® YARN, which is a yarn made from recycled polymer fibers obtained from plastic collected from the Mediterranean and other seas, oceans and rivers. Thus SEAT is driving innovation, supporting the circular economy and preserving natural resources in the Mediterranean and other areas.
In parallel, the Spanish Brand has activated a new partnership with Autoneum, becoming the first car manufacturer to use LABEL blue by BORGERS® recycled materials, contributing to pull more than 2 million plastic bottles every year from the ocean.
Ibiza and Arona Marina Pack
The result of these collaborations are two special editions of SEAT Ibiza and SEAT Arona, named Marina Pack. In production from June 2023, these versions represent a further step forward on the theme of sustainability: the seat covers are in fact made from SEAQUAL® YARN. At the same time, on all variants of these two models, LABEL blue by BORGERS® recycled materials from marine plastics will be used in the floors and carpets.
Cleaning up the seas and oceans
Both SEAQUAL INITIATIVE and LABEL blue by BORGERS® work with NGOs, fishermen, authorities, and local communities to help clean up the seas and oceans. Marine litter found on beaches, seafloors, ocean and marine surfaces, rivers and estuaries is collected through targeted clean-up programs.
Once the collection is complete, after sorting the different types of materials, the plastic is cleaned and transformed into upcycled marine plastic. The latter is used to create SEAQUAL® YARN for seat trim covers and LABEL blue by BORGERS® polyester marine fibers for floors and carpets.
"SEAT is committed to finding innovative solutions for its sustainability targets. Projects such as the use of recycled materials not only help the company achieve its goals, but also contribute to the continuous cleanup of our seas, rivers and oceans. SEAT is determined to help preserve a natural resource which is very close to our hearts, namely the Mediterranean, an ecosystem of great importance", explains Werner Tietz, Executive Vice President for Research and Development at SEAT and CUPRA.
Source: SEAT S.A.
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