CUPRA is a contemporary and unconventional brand that inspires the world from Barcelona, aiming straight at performance with style and personality, finding in electrification the impetus for a new era.
A young brand – launched in 2018 – and constantly growing, it offers successful models such as the Formentor and Born, the first 100% electric car signed by CUPRA. The range includes models with an innovative, emotional and bold design, which offer a modern interpretation of the concept of performance and driving pleasure. From 2024 onwards, the offer will be enriched with three new models, the new heroes for a new era: the fully electric SUV CUPRA Tavascan, the CUPRA Terramar sports SUV and fully electric car for the city of tomorrow CUPRA Raval.
At the same time, the brand has activated valuable partnerships in the sports field such as the one with FC Barcelona, which sees CUPRA as official automotive mobility partner; is present, as a premium partner, at the World Padel Tour and is an official sponsor of the eSports Club Finetwork KOI. Together with the ABT CUPRA Team, CUPRA is involved in the FIA Formula E World Championship, and the brand is also global partner of the 37th America's Cup. The CUPRA Tribe boasts a team of ambassadors with leading personalities from the world of sport and contemporary art. And, thanks to collaborations with brands such as Primavera Sound and De Antonio Yachts, CUPRA is also a protagonist in the lifestyle sphere. In Italy, CUPRA is alongside the Moto GP riders through its partnership with the Pertamina Enduro VR46 Racing Team and the VR46 Academy.
