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Metahype, CUPRA enters the metaverse and launches a long series of news

7.3.2022
Metahype, CUPRA enters the metaverse and launches a long series of news

CUPRA has announced a long series of news, starting with the launch of Metahype, a new collaborative space in the metaverse. Through the CUPRA2 vision the Spanish brand aims to enter a new dimension, with the goal of doubling sales and the global network of CUPRA Masters and CUPRA City Garage this year. In addition, two new models are coming and by the end of the year will also be launched the CUPRA2 Experience, one of the first racing experiences to combine the real and virtual worlds.

CUPRA continues to evolve and, on the occasion of its fourth anniversary, announced a long series of news starting with the vision for 2022 called CUPRA2. The Spanish brand not only unveiled the arrival of two new models, but also the desire to take its emotional experiences into a whole new dimension with the launch of Metahype, a new collaborative platform in the metaverse.

CUPRA2: An ambitious vision for 2022

Our 4th anniversary has special significance. The plans we have in store for 2022 include the intention to double our sales, our turnover and our sales network. This is why we are calling our ambition CUPRA2” said Wayne Griffiths, CEO of CUPRA. “This year we will once again prove that nothing can hold back our unstoppable impulse”. CUPRA also intends to double its global network of CUPRA Masters and CUPRA City Garages, bringing these offerings to as many CUPRA Tribe members as possible around the world.

The Spanish brand's number one also announced that CUPRA will launch two new models, doubling its current portfolio. This anticipation comes after last year's announcement about Tavascan, expected in 2024, the second all-electric model to join the Born, which will be followed in 2025 by the arrival of the new electric model based on the UrbanRebel concept.

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Metahype: taking CUPRA's emotional experiences to the next level

Conveying unique emotions is the fundamental characteristic of CUPRA and, by the end of 2022, its emotional experiences will also be able to be lived in a completely new space thanks to its entry into the metaverse. “Metahype is our interpretation of this new universe. It is a collaborative space where brands, startups and content creators can host a wide variety of events and experiences for people to create and share culture”, Griffiths added. “With CUPRA entering the metaverse, we are once again demonstrating that we are a brand that goes beyond the automotive industry”.

Developed in partnership with VISYON, a creative immersive company and part of the Mediapro Group, Metahype is all about collaboration. Starting with brands from the world of music and entertainment, such as Primavera Sound and UBEAT, CUPRA will team up with partners from multiple sectors to inspire the new generation. Speaking with futurist and Chief Metaverse Officer Cathy Hackl, Griffiths revealed that brands and individuals will be able to showcase artistic material such as NFTs, offer digital and physical products and stream content within Metahype.

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The Spanish Brand will have its own hub within the platform, a place where it can create new and spectacular experiences for the CUPRA Tribe at different points along the customer journey. “With virtual worlds, brands have the opportunity to create completely new, immersive experiences for their existing and future customers. This is a great opportunity for CUPRA to engage with its communities in innovative and truly authentic ways via Metahype”, said Hackl.

 

CUPRA2 Experience: a new way to race

In addition to bringing its emotional experiences into the metaverse, CUPRA has created a new way of racing, combining the real and virtual worlds: the CUPRA2 Experience. “With our all-electric UrbanRebel, we are bringing the CUPRA2 Experience to the world, a unique racing experience where what you drive is real, but what you see is virtual”, explained Antonino Labate, CUPRA's Director of Strategy, Business Development & Operations. “With the CUPRA2 Experience, we are ready to shake up traditional motorsports formats”.

To mark the launch of the new driving experience, CUPRA will auction its first NFT of the UrbanRebel. The winner will have the opportunity to be one of the first drivers of the CUPRA2 Experience. The long list of innovations announced confirms CUPRA's innovative role, underlining its desire to always be on the move, looking to the future.

SourceSEAT S.A.

VGI | Responsible OU: VP | Creation date: article date | Class 9.1

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