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#Project1Hour: 60 minutes to make a difference on climate protection

22.4.2021
#Project1Hour: 60 minutes to make a difference on climate protection

All 660,000 Volkswagen Group employees throughout the world spent an hour of their working day discussing climate change, with the aim of identifying effective actions they can take in their professional and personal lives.

To coincide with international Earth Day, the Volkswagen Group has launched its own Climate Day, an initiative designed to raise awareness about the fight against climate change – the biggest global challenge today – and identify effective actions to combat the trend and protect the climate.

#Project1Hour

The core moment of the day is #Project1Hour, a 60-minute workshop involving all Volkswagen Group employees globally. That means 660,000 people pausing their work for an hour to reflect on and discuss in small groups topics such as global warming, the use of resources and the impact each one of us has on the environment.

This exchange of ideas is a good opportunity to identify areas of improvement in both a professional and private context, set personal and team objectives and propose ideas and projects that can be developed at a company-wide level. Improvement ideas for the workplace will be gathered by Volkswagen Group Strategy and subsequently implemented wherever possible.

#Project1Hour

The commitment of the Volkswagen Group

“The Group has made a clear commitment to climate protection with its decarbonisation strategy and the design of its product portfolio. As a company, we are making good progress toward offering completely carbon-neutral mobility by 2050 at the latest. We still see a lot of potential in internal processes, in our many organisational units and in individual behaviour to exemplify our corporate strategy and accelerate CO2 reduction,” says Herbert Diess, CEO of the Volkswagen Group, explaining the idea behind #Project1Hour.

Awareness and responsibility

The initiative has a double goal: firstly, to raise awareness about climate protection by sharing information and figures as a basis for identifying and developing ideas to safeguard the environment; secondly, to empower people by emphasising how even the smallest gesture can make an important contribution.

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