A full-scale product offensive and digital transformation: here is Volkswagen’s strategy to take on mobility challenges.
In exceptional times, marked by the ongoing coronavirus pandemic, Volkswagen coherently maintainsits direction, with the clear aim of making e-mobility accessible to all. And in order to accomplish this aim, it is operating on two fronts. Let’s take a detailed look at how the brand is responding to today’s demands, and to those of the future.
Obviously, the first key area of Volkswagen’s strategy is its range of zero emission models. The ID.3 – the first model based on the modular platform for electric cars, the MEB – will be quickly followed by the ID.4 SUV. Meanwhile, the electrification of the brand’s conventional portfolio will continue.
So, what are the next steps? In the years to come, the Volkswagen range will include electric cars based on the MEB platform in all key vehicle segments, with significantly growing sales volumes for electric cars; in the long term, the goal is the complete decarbonisation of both the fleet and the Volkswagen Group as a whole.
A digital business
The second main element of Volkswagen’s strategy is digitalisation, which will focus on two core areas. Firstly, work is ongoing to complete the implementation of the digital transformation roadmap; next, given that cars are essentially permanently-connected devices on wheels, is the establishment of the strategic Car.Software organization.
New digital competencies will be developed, processes optimised, and the organisation will become faster, leaner and more competitive in every area. More and more new ‘digital jobs’ will be created in the Car.Software organisation, which will have overall responsibility for all car software in Volkswagen Group - including the operating system in the car through digital ecosystems to new mobility services.
Currently more than 3,000 digital experts work at Car.Software, a number which is set to increase in the future. Consequently, the Group aims to significantly increase the software for cars and services it develops in-house. This will bring clear benefits such as cutting development, integration and management costs as well as reducing complexity.
Source: Volkswagen AG