Innovation and emotion: the interior design of CUPRA Tavascan

Innovation and emotion: the interior design of CUPRA Tavascan

The Color&Trim team uses parametric techniques to create a new world of tactile and visual sensations, transforming the classic concept of interiors.

CUPRA Tavascan is the model that paves the way for the Brand's future design language, introducing innovative elements in both exterior shapes and interior styling. In this latter sphere the Color&Trim team, led by Francesca Sangalli, has taken a significant step forward in defining a look that makes CUPRA Tavascan unique. One of the secrets lies in the use of parametric techniques to create a world of tactile and visual sensations.

Beyond the vehicle

"We drew inspiration from other disciplines beyond the automotive industry, such as fashion and architecture, which already make use of parametric technology. We created a new sensory experience in the CUPRA Tavascan, which is both tactile and visual" explains Francesca Sangalli, Head of Color&Trim Concept&Strategy at CUPRA. "We mapped 3D graphics on the surfaces with parametric designs, turning the interior into a lightweight structure".

Distinctive and Original Design

Interior elements like the central spine and dashboard come together to give life to a distinctive and unique design that adapts to the different shapes. The result is a sense of evolving movement, accompanied by an embracing musculature that is consistent with the exterior design. This way, the design takes on a perspective in which authenticity is at the core: "Thanks to parametric design, we were able to add more value to the piece, as it is no longer necessary to embellish it by covering it up" Sangalli adds.

Innovation and sustainability

"It is a bold and innovative approach, and also sustainable" Sangalli resumes, "because it allows us to reduce our carbon footprint". This fresh design concept is also applied to soft surfaces, such as seats. "By using perforations we have been able to create graphic elements that add refinement and sophistication to the parts. On top of this is the added value of our signature color, copper, which is perfect for creating striking details that connect the interior elements together, creating a unique result" Sangalli concludes.

Source: SEAT S.A.

VGI | Responsible OU: VP | Creation date: article date | Class 9.1

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