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A hackathon to overcome the challenges of tomorrow

30.8.2018
A hackathon to overcome the challenges of tomorrow

Eighty managers, nine teams and twenty-four hours to develop new products and winning ideas: this is how Volkswagen Group Italia is shaping its future.

Mobility is changing, and this change is coming ever-faster and more widely. This not only applies to the technical aspects, such as vehicles and drive systems, but it’s also a new way of thinking, and above all, moving.

A new approach

The future is much closer than you think, and being prepared for it is key. It is precisely for this reason that the management of Volkswagen Group Italia took part in a hackathon ad hoc put on by H-FARM, an innovation platform able to support the creation of new business models and the transformation and education of young people and companies from a digital standpoint. A 24-hour full-immersion event, with creativity and originality playing a leading role and bringing concrete results.

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Cohesiveness and a focus on results

The areas of action concentrated on new mobility services, on the positioning of Volkswagen Group Italia, on new customer-focused concepts and on the Group’s corporate culture. A full-on marathon, with non-stop brainstorming and debate in order to generate new ideas and then concrete proposals. The winning concepts, selected by an internal jury at the end of the hackathon, are currently undergoing internal evaluation to define of their actual implementation. What is undoubtedly clear is the positive effect on the management of the company’s day-to-day business of this initiative.

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A successful initiative

The results have been definitely positive. “What led us to promote a hackathon was the desire to accelerate our change process and to make Volkswagen Group Italia even more competitive in the Italian market”, explained Massimo Nordio, Company CEO. “The team of managers did an excellent job. It was an important experience, not just because of the need to take on new challenges and find rapidly implementable solutions, but also from a team-building point of view”.

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