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Cookie Policy


The purpose of this Cookie Policy (hereinafter also "Policy") is to describe the way the site currently found at is managed with reference to the use of cookies or markers (hereinafter also "Cookies").

The site indicated above is owned by Volkswagen Group Italia S.p.A. (hereinafter also "VGI"), a company managed and coordinated by Volkswagen AG.

The Cookies or markers are information packets sent from a web server (in this case by this site) to the user's/visitor's Internet browser (hereinafter also "Browser"), which automatically stores them on the personal computer or mobile device (hereinafter also "Device") used for browsing. They are then re-sent automatically to the server on each subsequent access to the site.

This site therefore uses Cookies to enable users/visitors to make full use of the service. It is advisable to configure the Browser used for browsing to accept receipt of these Cookies.

1. General information about the Cookies used

By default, virtually all Browsers are set to accept Cookies automatically. Users/visitors can, however, amend the predefined configurations at any time.

As specified above, disabling or deleting Cookies could prevent optimum use of some areas/functions of the site or compromise the use of the services offered under authentication.

If users/visitors want to decide whether or not to accept cookies on a case-by-case basis, they can also configure their Browser to notify them every time a Cookie is saved.

The Cookies used can be either: (1) Permanent, i.e. they remain stored on the hard disk of the user's/visitor's Device until they expire; (2) Session, i.e. they are not stored permanently on the hard disk of the user's/visitor's Device and are removed when the Browser is closed.

The Cookies are used to: (a) Make it easier to browse the site and ensure its correct use. (b) Facilitate access to the services which require authentication (avoiding users having to re-enter authentication credentials upon each access to the services). (c) For statistical purposes, to know which areas of the site have been visited. (d) For optimum management of pages and advertising spaces. (e) To deliver content and advertising in line with the choices made by users/visitors (so-called behavioural advertising with dynamic creativity).

Session Cookies are used to send the browsing session identifiers to allow safe and efficient exploration of the site. The session Cookies used on this site avoid having to employ other processing technologies that could affect the confidentiality of users'/visitors' browsing activities; they are also used to improve delivery of the services offered.

Furthermore, the Cookies may belong the site itself (e.g. used to know the number of pages visited within the site) or to third parties (i.e. generated by other sites to deliver the content on the site visited by users). This site may use anonymous third-party Cookies to manage the delivery of advertising messages in a dynamic and advanced way. The most widespread Browsers enable Cookies belonging to third parties to be blocked and Cookies belonging to the site itself to be accepted. Furthermore, some companies that generate Cookies on third-party sites offer the possibility of disabling and/or prohibiting only their own Cookies simply and immediately, even when they are anonymous or do not involve the recording of personal identification data such as IP addresses.

2. Cookies used for aggregated analysis of visits to the site

VGI uses browsing data aggregated analysis tools which allow sites (Adobe Omniture and Google Analytics) to be improved. These tools use the Cookies which are installed on the user's/visitor's Device for the purpose of allowing the site manager to analyse how users/visitors use the sites. The information generated by the Cookies on the use of the sites by the user/visitor (including the IP address anonymised by masking some fields) will be sent and filed on the Adobe and Google servers.

The aforementioned information may be used for the purpose of tracking and examining users'/visitors' use of the sites, for reporting activities and for providing other services relating to the site activities, as well as for browsing. To provide maximum protection of users'/visitors' confidentiality, VGI uses the "masking IP" functionality which requires the system to obscure the last 8 figures of the user's/visitor's IP address before any type of processing is carried out, making the data analysed anonymous.

Users/visitors are, however, able to prohibit the use of Google Analytics and prevent its storage on their Device using the appropriate additional Browser component to disable Google Analytics, made available by Google at the address To enable the component which prohibits the system from sending information about the user's/visitor's visit, simply install it following the instructions on the screen, closing and reopening the Browser. With regard to Cookies relating to Adobe Omniture, by contrast, users/visitors can find all the necessary information at the following address:

3. Cookies used to publish interest-based advertising

The sites could use third-party Cookies to publish advertisements defined on the basis of users'/visitors' interests. This information is collected during the user's/visitor's browsing and is not connected to the account with which the user/visitor accesses the sites in any way. In particular, Google AdWords of Google Inc. uses browsing data inside its own online advertising circuit to suggest advertisements most relevant to the user's/visitor's interests shown during the browsing sessions.

VGI employs the aforementioned technology and uses the browsing data within the sites it owns to suggest interest-targeted and interest-based advertising to the user/visitor. More generally, each Browser allows the user/visitor to disable third-party Cookies aimed at allowing advertising based on the user's/visitor's declared interests. In Mozilla Firefox, for example, the Cookies in question can be disabled by following the instructions on the "Managing Cookies in Firefox" page. In Internet Explorer, the instructions on disabling third-party Cookies are set out on the following link: "How to manage cookies in Internet Explorer".

4. How to disable Cookies

The majority of Browsers are configured initially to accept Cookies automatically. The user/visitor can amend this configuration to prohibit Cookies or to notify them that Cookies are being used on their Device. There are various ways of managing Cookies and, for this purpose, the user/visitor can refer to the instruction manual or help screen on their Browser to find out how to configure or amend their Cookie settings. If the user/visitor uses other Devices (e.g. PC, smartphone, tablet, etc.), they will need to ensure that every Browser on every device they use is configured to reflect their preferences on the use of Cookies. It is always possible to refuse consent by disabling the use of cookies in the browser: 

Internet Explorer 

5. What type of cookies do we use?

Cookies used on the site are: 

Nome cookie Tipologia Durata
_ga  (Google Analitycs) third-party analytics cookie 2 years
_gat (Google Analitycs) third-party analytics cookie 10 minutes
_gid (Google Analitycs) technical cookie 2 hours
TDID ( third-party analytics cookie 1 year
TDCPM ( third-party analytics cookie 1 year
TTDOptOut ( third-party analytics cookie 5 years
cookie_accepted technical cookie 1 year
ci_session technical cookie 2 hours
vw_mecca_curr_lang technical cookie 5 hours
vw_mecca_languages technical cookie 5 hours

Cookie created by the php Code Igniter framework to identify the session. 

Google Analytics 
The site uses Google Analytics. This is a web analysis service provided by Google Inc. ("Google") which uses cookies that are stored on the user's computer to allow statistical analysis in aggregated form with regard to the use of the website visited.
The additional browser component is also made available by Google to disable Google Analytics at the
following link. TDID
This cookie is used by our third party trading platform. It contains a unique randomly-generated value that enables the platform to distinguish   browsers and devices. It is matched against information – such as advertising interest segments and histories of ads shown in the browser or device – provided by clients or other third parties and stored on the platform. This information is used by clients to select advertisements for delivery by the platform, and to measure the performance of, and attribute payment for, those advertisements. In addition, to enable clients to use non-PII they collect outside the platform or acquire from other third parties, this cookie is sometimes matched to (or “synched” with) clients’ or other third parties’ cookies that contain such non-PII. It is also used for opting out of behavioural adverts where a user wishes to do that.

The TDCPM cookie is used by our 3rd party trading platform. It contains data denoting whether a cookie ID is synced with our partners. ID syncing enables our partners to use their data from outside our trading platform on the platform.

his cookie is used for opting out of behavioural adverts where a user wishes to do that.

Prevents the short disclosure contained in the banner from reappearing if the site is accessed again within the expiry period. It is activated by clicking "I Accept" on the banner 

Indicates the language selected by the user to browse the site.

Contains the list of all the languages in which it is possible to browse the site.