Cookie Policy

Foreword

This Cookie Policy (hereinafter also "Policy") is intended to describe the management methods of the site currently available at https://modo.volkswagengroup.it/ with reference to the use of Cookies or markers (hereinafter also "Cookies").

The site indicated above is owned by Volkswagen Group Italia S.p.A. (hereinafter also "VGI"), a company subject to the management and coordination of Volkswagen AG.

Cookies or markers (hereinafter also "Cookies") are packets of information sent by a web server (in this case from this site) to the Internet browser (hereinafter also "Browser") of the user / visitor and automatically stored by the latter on the personal computer or mobile device (hereinafter also "Device") used for navigation and automatically sent back to the server at each subsequent access to the site. 

This site uses cookies, therefore, for a complete use of the service, it is advisable to configure the browser used for navigation so that it accepts the receipt of cookies.

1. General information about the Cookies used

We inform you that by default almost all browsers are set to automatically accept cookies. Users/visitors can still change the default configurations at any time.

As specified above, disabling or deleting Cookies may however preclude the optimal use of some areas / functions of the site or compromise the use of the services offered under authentication.

If users / visitors want to decide from time to time whether or not to accept Cookies, they can also configure their Browser so that this generates a warning every time a Cookie is saved. 

The Cookies used may be of the following type: (1) persistent, i.e. they remain stored on the hard disk of the User/Visitor's Device until they expire; (2) session, i.e. that they are not stored permanently on the hard disk of the User/Visitor's Device and that they are deleted when the Browser is closed.

Cookies are used to: (a) facilitate navigation within the site and ensure its correct use; (b) facilitate access to services that require authentication (preventing users from having to re-enter authentication credentials each time they access the services); (c) for statistical purposes, to know which areas of the site have been visited; (d) for optimal management of pages and advertising space; (e) to deliver content and advertising in line with the choices made by surfers (so-called behavioral advertising with dynamic creativity).

Session cookies are used in order to transmit the identifiers of browsing sessions to allow safe and efficient exploration of the site. The session cookies used on this site avoid the use of other computer techniques potentially prejudicial to the confidentiality of the navigation of users / visitors and are also used to improve the provision of the services offered.

In addition, cookies can be owned by the site (used, for example, to know the number of pages visited within the site itself) or third parties (or generated by other sites to provide content on the site visited by users). This site may use anonymous third-party cookies in order to manage the delivery of advertising messages in a dynamic and evolved way. The most popular browsers provide the possibility to block only third-party cookies, accepting only those of the site. In addition, some companies that generate cookies on third-party sites offer the possibility to disable and / or inhibit in a simple and immediate way only their own cookies, even when these are anonymous or do not involve the registration of personal identification data such as, for example, IP addresses.

The Volkswagen website uses the following categories of cookies:

 

(a) Necessary;

(c) Advanced Analytics.

The following paragraphs provide more information on the purposes and methods of use of these cookies.

2. Necessary cookies

VGI uses cookies that are necessary to provide the basic content of its website. These cookies are defined as necessary as they enable the main features of the website, in particular with reference to aspects such as the security of the data transmitted, the management of internet and network traffic, accessibility to the site and the processing of basic statistics on the operation of the website. You can disable them by changing your browser settings, but this may affect the operation of the website, with the possibility of not accessing the website or not viewing its contents.

3. Cookies used for aggregated analysis of visits to the site

VGI uses aggregate analysis tools of navigation data that allow to improve the sites. These tools use Cookies that are installed on the User's / visitor's Device in order to allow the operator of the sites to be analyzed how users / visitors use the sites themselves. The information generated by cookies on the use of the sites by the user / visitor (including the anonymized IP address by masking some fields) will be transmitted and stored on Adobe's servers.

The aforementioned information may be used for the purpose of tracking and examining the use of the sites by users / visitors, for reporting activities and to provide other services related to the activities of the sites, as well as to perform navigation. To protect the confidentiality of users / visitors, VGI uses the "IP masking" functionality, which requires the system to obscure the last 8 digits of the IP address of the user / visitor before any processing activity is carried out, making the analyzed data anonymous.

4. How to disable Cookies

Most browsers are initially configured to automatically accept cookies. The user / visitor can modify these configurations in order to inhibit Cookies or to warn that Cookies are used on their Device. There are various possibilities for managing Cookies and, in this regard, the user / visitor can refer to the instruction manual or the help screen of his Browser to find out how to configure or change the settings on Cookies. In case of use of different Devices (e.g. personal computers, smartphones, tablets, etc.), the user/ visitor must ensure that each Browser on each Device used is configured in such a way as to reflect their preferences regarding the use of Cookies.

You can always refuse consent by disabling the use of cookies in your browser: 

Firefox
Internet Explorer
Chrome 
Work 
Safari 

5. What type of cookies do we use?

Cookies used on the site modo.volkswagengroup.it are: 

Name cookie Type Duration
TDID (.adsrvr.org) third-party analytics cookie 1 year
TDCPM (.adsrvr.org) third-party analytics cookie 1 year
TTDOptOut (.adsrvr.org) third-party analytics cookie 5 years
cookie_accepted technical cookie 1 year
cookie_accepted_profiling technical cookie 1 year
cookie_accepted_tracking technical cookie 1 year
cookie_accepted_preferences technical cookie 1 year
ci_session technical cookie 2 hours
vw_mecca_curr_lang technical cookie 5 hours
vw_mecca_languages technical cookie 5 hours

ci_session 
Cookie created by the php Code Igniter framework to identify the session. 

adsrvr.org TDID
This cookie is used by our third party trading platform. It contains a unique randomly-generated value that enables the platform to distinguish   browsers and devices. It is matched against information – such as advertising interest segments and histories of ads shown in the browser or device – provided by clients or other third parties and stored on the platform. This information is used by clients to select advertisements for delivery by the platform, and to measure the performance of, and attribute payment for, those advertisements. In addition, to enable clients to use non-PII they collect outside the platform or acquire from other third parties, this cookie is sometimes matched to (or “synched” with) clients’ or other third parties’ cookies that contain such non-PII. It is also used for opting out of behavioural adverts where a user wishes to do that.

TDCPM
The TDCPM cookie is used by our 3rd party trading platform. It contains data denoting whether a cookie ID is synced with our partners. ID syncing enables our partners to use their data from outside our trading platform on the platform.

TTDOptOut
his cookie is used for opting out of behavioural adverts where a user wishes to do that.

cookie_accepted 
Prevents the short disclosure contained in the banner from reappearing if the site is accessed again within the expiry period. It is activated by clicking "I Accept" on the banner 

cookie_accepted_profiling 

It allows to profile users in order to display offers, contents and ads tailored to them, as well as on websites and social media from 3rd parties. It is set turning on the "Custom offers" button in the "Manage consent preferences" section of the Cookie Banner.

cookie_accepted_tracking 

Allows the tracking of the use of the site by the user anonymously. It is set turning on "Advanced analysis" button in the "Manage consent preferences" section of the Cookie Banner.

cookie_accepted_preferences 

It allows to save user’s settings and preferences. It is set turning on "Functions and preferences" button in the "Manage consent preferences" section of the Cookie Banner.

vw_mecca_curr_lang
Indicates the language selected by the user to browse the site.

vw_mecca_languages
Contains the list of all the languages in which it is possible to browse the site.

8. Facebook cookie

The following cookies from facebook are used: 

Cookies Conservation Used for
fr 90 days Primary advertising cookie, used to measure, deliver and improve the relevance of the ad.
oo 5 years Used to record opt-outs from advertising.
c_user 90 days Used to authenticate your identity on Facebook.
PI 90 days Used to register that the device or browser is connected via Facebook.
Xs 90 days Used to authenticate your identity on Facebook.
Csm 90 days Indicates when an https is required to access the Facebook service.
rc 7 days Used to optimize site performance for advertisers.
Js_ver 7 days Records the age of Facebook javascript files.
local 7 days Identifies the country and language chosen by the last user logged into the browser or international domain. Used to log into Facebook.
sb 2 years Identifies the browser for authentication purposes during the login phase.
datr 2 years Identify browsers for site security and integrity reasons.
s 90 days Used to indicate the last time a person used their password.
ick 2 years Stores an encryption key used to encrypt cookies.
sfau 1 day Optimize the recovery flow after failed login attempts.
dbln 2 years Used to enable device-based logins.
lu 2 years Used to log if the person decides to stay logged in.
act, reg_ext_ref,
reg_fb_gate,
reg_fb_ref,
reg_uniqid,
x-referer,
x-src
Session Session cookies. Used for analysis and research.